Secure Transactions
Fast Domain Transfers
Flexible Payments
About BB100.click
# BB 100 — The Story Behind Dubai’s Premium Round-Number Plate Identity
On **December 28, 2024**, the **InterContinental Dubai Festival City Hotel** hosted the **117th open auction for exclusive vehicle number plates**, organised by Dubai’s **Roads and Transport Authority (RTA)**.
The auction featured **90 premium vehicle plates** across Dubai’s most recognised licensing codes, including AA, BB, K, O, T, U, V, W, X, Y and Z series. The offered plates included two-, three-, four- and five-digit combinations. ([RTA][1])
Among the most important combinations of the evening was:
# **BB 100**
A plate combining the prestige of the **BB code** with one of the most recognisable numerical formats in premium plate collecting:
**a perfectly rounded three-digit number.**
The appeal of BB 100 came from a simple but powerful formula:
# **BB + 100**
The BB prefix connected the plate to Dubai’s modern premium double-letter licensing culture, while the number **100** created a clean, balanced and instantly memorable identity.
Unlike repeating-number plates such as 111 or 777, BB 100 represents another category of luxury:
**simplicity, round-number symbolism and recognition.**
---
# The Verified Auction Result
When BB 100 entered the 117th RTA auction, it quickly became one of the defining plates of the evening.
The final bidding result reached:
# **BB 100 — AED 5 million**
This made BB 100 the **third-highest selling vehicle plate of the auction**.
The 117th RTA auction generated a record:
# **AED 81.178 million**
from 90 distinctive vehicle plates — the highest revenue in RTA auction history at that time. ([RTA][1])
---
# The Leading Results of the 117th RTA Auction
The strongest publicly reported results were:
| Rank | Plate | Price |
| ---- | ------------ | -------------------: |
| 1 | **BB 55** | **AED 6.30 million** |
| 2 | **AA 21** | **AED 6.16 million** |
| 3 | **BB 100** | **AED 5.00 million** |
| 4 | **BB 11111** | **AED 4.21 million** |
([RTA][1])
Together, these results demonstrated the exceptional demand for premium two-letter and short-number combinations in Dubai’s collector market.
---
# Why BB 100 Became Valuable
BB 100 combined several characteristics that consistently attract collectors in Dubai’s premium plate market.
---
## 1. The BB Heritage
The BB code has become one of Dubai’s strongest premium plate identities.
Following the success of AA-series plates, BB emerged as another highly recognised double-letter category in RTA auctions.
Modern premium auctions have repeatedly shown strong demand for BB combinations.
Examples include:
* **BB 55 — AED 6.30 million**
* **BB 100 — AED 5 million**
* **BB 11111 — AED 4.21 million**
([RTA][1])
A precise description:
> **The BB code connects BB 100 to Dubai’s modern premium double-letter plate market, where limited combinations attract strong collector demand.**
---
# 2. The Power of the Number 100
The number **100** creates a different type of premium appeal.
Its strength comes from:
### Round-number identity
100 is universally recognised as a complete and symbolic number.
It represents:
* completeness,
* simplicity,
* a clear milestone,
* easy recognition.
---
### Visual Balance
The structure:
**1 – 0 – 0**
creates:
* two identical zeros,
* a clean appearance,
* strong memorability.
---
### Brand Potential
Unlike random three-digit combinations, 100 has strong commercial and personal recognition.
It can represent:
* milestones,
* anniversaries,
* premium positioning,
* a “top level” identity.
A safe market description:
> **The round-number structure of 100 contributed to its memorable and distinctive collector appeal.**
However, RTA does not publish a fixed valuation formula for individual numbers. Final prices are determined by bidder competition and market demand.
---
# BB 100 Compared With Other Major BB Results
BB 100 belongs to a growing family of highly valuable BB registrations.
| Plate | Auction Price |
| ------------ | -------------------: |
| **BB 88** | **AED 14 million** |
| **BB 55** | **AED 6.30 million** |
| **BB 777** | **AED 6 million** |
| **BB 100** | **AED 5 million** |
| **BB 11111** | **AED 4.21 million** |
([RTA][1])
BB 100 occupies a unique position:
* below the strongest two-digit BB combinations,
* above many repeating multi-digit plates,
* one of the strongest verified BB three-digit results.
---
# BB 100 Compared With Major AA Results
Dubai’s premium plate market shows that both AA and BB codes can achieve exceptional values.
| Plate | Auction Price |
| ---------- | -------------------: |
| **AA 9** | **AED 38 million** |
| **BB 88** | **AED 14 million** |
| **AA 25** | **AED 8.04 million** |
| **AA 17** | **AED 8.02 million** |
| **AA 21** | **AED 6.16 million** |
| **BB 55** | **AED 6.30 million** |
| **BB 100** | **AED 5 million** |
([RTA][1])
These results demonstrate that premium plate value depends on the combination of:
**code + number rarity + memorability + bidder demand.**
---
# BB 100 — A Different Kind of Luxury
Some plates achieve extraordinary prices because they are:
* single digits,
* ultra-short combinations,
* repeating sequences.
BB 100 creates value through a different formula:
# **BB heritage + round-number simplicity + collector recognition**
It combines:
* the prestige of the BB series,
* the symbolic strength of the number 100,
* and a documented multimillion-dirham auction result.
---
# Verified Auction Story
> **On December 28, 2024, Dubai’s BB 100 became one of the headline results of the RTA’s 117th open auction for exclusive vehicle number plates. The premium BB combination featuring the iconic round number 100 achieved AED 5 million, ranking third among the highest-selling plates of the event. BB 55 led the auction at AED 6.30 million, followed by AA 21 at AED 6.16 million and BB 11111 at AED 4.21 million. The auction generated AED 81.178 million from 90 premium vehicle plates.** ([RTA][1])
---
By the end of the auction, BB 100 became more than a registration number.
It became a documented example of how Dubai’s premium plate market rewards combinations that combine:
**heritage, simplicity, symbolism and recognition.**
# **BB 100 — AED 5 million**
## **A premium code. A perfect number. A recognised Dubai identity.**
Does BB100.click fit your brand?
Make an offer. Sellers typically respond to serious ones.
Purchase Protection Program
100% refund guaranteed if domain can't be transferred. Learn more
Need help?
Step-by-Step Purchase Guide
Domain Details
Possible Uses
Key Emotions or Feelings
Root Words
Trusted Worldwide
Home of Millions of Premium Domains, High-Quality Curated
100K+
Customers
Rated Excellent on Trustpilot
5x
Inc. 5000
Fastest-Growing Companies in the US
2025
Trailblazer Award
Honored by the Internet Commerce Association
Frequently Asked Questions
After payment is completed for BB100.click, we’ll guide you through the best available transfer option based on the domain’s current registrar and extension.
For most domains, we’ll seamlessly move the domain to your Atom account. If the domain extension is not yet supported or there is an exception, we can typically assist with either a registrar account push or by providing an authorization (auth) code so you can transfer the domain to your preferred registrar.
BB100.click and other names on Atom Marketplace do not include Trademarks or business registration. This is because Trademarks are unique to the industry (class) as well as country of the business. Since BB100.click can be purchased by anyone for any use, it would not be possible for us to file a Trademark in advance.
We recommend that you do some research and/or seek legal advice to ensure that the name you are interested in does not have a direct Trademark conflict by a competitor in your industry and within your region. If there is no direct conflict, or the existing trademark is unrelated to how you plan to use it, then you have a good chance of being able to trademark the name yourself. If there is an existing trademark, keep in mind that, as long as your business is in a different industry, you may still be able to file a trademark for the name.
We also offer a Trademark validation & Filing service which includes upfront Trademark validation and filing the Trademark application on your behalf by a licensed Trademark Attorney.
Domains purchased on our platform are generally non-refundable. Because domain transfers are typically instant or near-instant, refunds cannot be issued once a domain transfer has been initiated or completed.
If a domain has not yet been transferred, a refund may be considered only if all of the following conditions are met:
If a refund is approved under these conditions, it may be subject to a cancellation fee to cover payment processing costs.
The purchase price of a domain on our marketplace is a one-time payment. Once the domain is transferred to your account, you will own it.
To keep the domain active, you’ll need to renew it each year through your domain registrar. Renewal fees vary by registrar and domain extension. For example, .com domains typically renew for around $10–$20 per year, while other extensions such as .io, .xyz, or .ai may cost more.
To avoid accidental expiration, we recommend keeping a valid credit card on file with your registrar and enabling auto-renewal so your domain renews automatically each year.
All domain purchases are backed by our Purchase Protection Guarantee. With over 100,000 customers worldwide, Atom has been featured in the Inc 5000 list of fastest growing companies for 4 consecutive years.
We initiate most domain transfers within 1 Business day of purchase. If, for any reason, we are unable to transfer the domain to your ownership, we offer a 100% refund.
Some domains on our marketplace offer Lease to Own plans, allowing you to purchase a domain through smaller monthly payments instead of paying the full amount upfront.
You can begin using the domain after your first payment. The domain will remain securely held with Atom until all payments are completed, and our team can assist with any domain setting changes while the Lease to Own plan is active.
Once the Lease to Own plan has been paid in full, the domain will be transferred to your ownership.
If your plans change, you can cancel the Lease to Own plan at any time. Learn more about how Lease to Own plans work in our detailed guide: How Lease to Own Works.
Sign in or register with your email address
Atom may send you communications; you may change your preferences in your account settings. We'll never post without your permission.